a Canadian hip hop artist
Canadian hip-hop artist Classified won multiple musical awards. Classified was releasing his fifteenth album Grateful. Three singles were released: "Filthy" which features DJ Premier, "No Pressure" which features Snoop Dogg (which reached #65 on the Canadian Hot 100) and "Noah's Arch" which features Saukrates. The album debuted at #6 on the Canadian Albums Chart.
Classified needed new creative marketing materials for his upcoming album promotion and tour.
The promotional material must be hip-hop inspired and relate to Classifieds musical content. We planned to highlight some songs on the album my implementing the track title on a postcard.
We crafted bold promotional materials such as album cover, posters, and tour materials featuring Classified in multiple postcards where the song title is in bold. We used a font type that resonates with the feeling of hip-hop music and a rich colour blue to catch the eyes of the listener.