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The Old Post Lodge is a world-class fishing resort on Lake St. Joseph in northern Ontario. Mike Agency rebranded the existing identity and website to convey a premium experience with rich Canadian heritage. A crest inspired logo nods to the long-standing family tradition behind the establishment, while clean iconography and type reflects the nature of the Old Post—honest, simple, and timeless. A colour palette drawn from the surrounding environment was paired with beautiful landscape photography to provide first time visitors with an expectation of the Old Post's rustic charm and peaceful surroundings. In creating a brand that is warm, accessible, and refined, Old Post welcomes both the serious sports fisherman and casual adventurer.