Peoplesource is a staffing agency operating in and around the GTA. Mike Agency rebranded the company and developed a new split website to improve usability for both employers and job seekers. The new branding is friendly, optimistic, and trustworthy; stripping things down and returning to the company’s core focus: people. The logo references the concept of “opening doors” for the people they assist, displayed in cheerful blues that harken back to the company’s original colour scheme in a fresh, up-to-date manner. The chosen photography style is natural and airy, consisting of everyday people interacting in believable work environments.