Union savings provides discounts to Canadian union members on a variety of goods and services. Struggling to drive members to online registration and engage with social media networks, Union Savings sought Mike Agency to help drive their online presence. A contest was conceived that required daily and weekly interactions to win prizes, culminating in a $5000 cash prize giveaway. Not only did the contest raise awareness regarding the Union Savings brand, but dramatically increased social media and web traffic. Facebook saw an increase of 97,157 visitors resulting in 277 new fans. Twitter grew by 318 new followers, and the Union Savings website attracted 2,105 new registrants.