Union Savings provides discounts to Canadian union members on a variety of goods and services. A complete brand and website redesign was required to better illustrate the values of the organization and benefits of membership. The logo reflects the four pillars of Union Savings that work together harmoniously in a mutually beneficial partnership, while a strong yet approachable typeface creates a sense of stability and unity. The website involved a reorganization of site architecture into a neat, organized flow of information contained within a bright new look and feel that emanates confidence, security, and optimism.