Many businesses, especially newer ones, believe that a content marketing strategy is an afterthought, a nice to have but not really a necessity for success. The proof is in the statistics. According to a report from the Content Marketing Institute, only 43 per cent of...
Digital Marketing For Lawyers Done Right
Bring more leads to your law firm by partnering with digital marketing experts that know the legal sector!
Get the maximum flow of calls, leads and revenue to your law firm!
We know that it can be a challenge to develop a marketing strategy that keeps your phones ringing and your partners busy. If you’re like many lawyers, you’ve sought help from an internet marketing provider that made a lot of promises but delivered mediocre results – at best.
That’s why it’s so important to partner with a digital marketing company that understands the legal sector. Traditional marketing techniques just won’t cut it anymore. At Mike Agency, we’re legal industry experts! We know what works and what doesn’t on search engines. Through a detailed research and discovery phase, we dig deep to understand your law firm’s needs, your overall objectives and expected goals.
We’ll help you generate more leads, more clients and more revenue for your law firm! Our mission is to provide clients the most efficient and cost-effective online marketing tools, so they can increase revenues and profits.
Want to learn more about how we can take your business to the next level? Schedule a strategy session today with a Mike Agency Law Firm Marketing expert and take the first step towards getting more leads and booked calls!
THE MIKE AGENCY PROCESS
Mike Agency has a refined process, expert team and proven systems. We have experience in marketing lawyers and firms effectively and we know the ins and outs of law firm marketing.
Through a detailed research and discovery phase, we dig deep to understand your law firm’s needs, your overall objectives and expected goals. Our digital marketing team asks all the important questions. What value are you seeking from a digital marketing agency? Where are the gaps? Who is your ideal target audience and how can we best reach them?
Our cost-effective packages were developed with one and only one goal: To drive leads and clients to law firms
WHAT TYPES OF FIRMS DO WE WORK WITH?
We work with lawyers that are serious about upgrading their online marketing efforts and seeing true success.
Many of our clients fall into personal injury, criminal, real estate or family law, but we also service the estate planning and contract law sectors and more. We know that each practice area presents its own digital marketing challenges – no two paths to the top of Google search results pages are ever the same.
We develop custom marketing strategies for attorneys that suit their objectives, unique practice areas and the competition in their geographical area – marketing for a family law firm in Toronto requires a different touch than for real estate lawyers operating out of Tulsa.
THE FOUR PILLARS OF SUCCESSFUL LAW FIRM MARKETING
PILLAR 1: Web Design
Many firms have nice looking websites that provide lots of good information. But are they built to convert? You want a fast and mobile-friendly website that can gives the right information to prospective clients and makes it easy for them to connect with you. Your site needs to be easy to navigate, fast and responsive, free of glitches, broken links, or any errors that will turn prospects away and hinder your Google rankings.
PILLAR 2: Local Search Engine Optimization
Our SEO specialists have the tools and legal marketing expertise to make your website rank on search engines. Strong law firm SEO is far and away the best strategy to drive prospects to your website. It takes time and expertise to ensure that your web address appears at the top of search engine ranking pages (SERPs). Our analytics-driven approach to SEO is hands down the most effective way to capture leads for your law firm organically.
PILLAR 3: Digital Advertising Campaigns
The competition is too fierce amongst lawyers and firms to settle for low-cost marketing solutions. We specialize in pay-per-click (PPC) ads that intersect with prospective clients at the moment they are searching for information on law firms that specialize in your areas of expertise. Because our focus is on lawyers, we know all the “buyer intent keywords” and put them to work for you to maximize conversions and bring more clients to your firm fast!
PILLAR 4: Reputation Monitoring & Marketing
A law firm’s brand and reputation are its most valuable assets. Our Reputation and Marketing Platform (RAMP) helps you manage it – track and solicit 5-star reviews and optimize your Google My Business page for local search results. Ever wonder how your competitor always seems to appear as a top-three listing on Google Maps? We can get you there and edge out the competition. Brimming with tools that will help grow your online presence, our RAMP platform is built for the modern lawyer.
What Our Clients Say
“Mike Agency’s approach is straightforward and helps us avoid wasting marketing dollars on initiatives that don’t make sense for our firm.”
– Mario Glykis, Manager Pace Law Firm
“Strategy sessions with Peter have been a real eye opener. It’s not just that Mike Agency delivered the promised results, it’s that they also deliver insights that have helped us understand the competitive landscape, and what the best strategy is for our firm.”
– Richard Macklin, Partner, Stevenson Whelton Barristers
Prior to SEO
A local attorney’s office came to Mike Agency in May of 2017 wanting to improve its local presence by increasing organic and website traffic as well as driving new client acquisition. At the time they signed on for our SEO services, they had just 46 keywords ranking on the first page of major search engines.
After six months the firm ranked on the first page of search engines for 209 keywords, an increase of more than 354% since the beginning of the campaign. In less than a year, with the momentum of the campaign in full throttle, they ranked on the first page of search engines for 299 keywords, an increase of more than 550%.
Did you know that 57 per cent of consumers look for a lawyer on their own as opposed to seeking a referral, and most start their search online? People are searching by what a business does rather than who you are. If you’re not there or fail to show up at the...
Did you know that over 80 per cent of potential clients will think twice about hiring a lawyer if they find a bad review of them online? These days, consumer reviews carry as much weight as a personal recommendation. Thanks to the internet, a person can research...