Overview
The Streaming Network is a premiere enterprise-quality webinar and virtual event provider, serving some of the leading brands in North America.
Problem
The company wanted to attract new clientele, improve its sales pipeline and drive qualified leads by building out its digital presence.
Idea
Leveraging our digital marketing expertise as well as our Reputation and Marketing Platform (RAMP), we would revamp The Streaming Network’s digital presence to align with best practices and advance targeted communications with its market. Initiatives would include relaunching its website (with an improved user experience), upgrading its marketing technology stack, and expanding its email marketing and social strategy. We would also launch a podcast series and develop a content calendar for blogs, videos and other high quality content to improve search engine optimization (SEO), social engagement and enhance TSN’s position as a thought leader in the webinar and virtual events market.
Solution
The result was a dramatic improvement in engagement across social channels, increased organic search traffic and upgraded marketing technology integrations. The blogs, videos and podcasts began to rank as the most visited pages on the revamped website. These improvements increased digital traffic, engagement and lead generation.
